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H M Hedensted Gruppen · March 2011 Quality assurance is needed in our sector 5 – We were a little shocked to see so many pelts leaking fat at the February auction, reports Stig Andersen, Sales and Quality Manager at Kopenhagen Fur. Fur sales may increase tenfold in the run-up to 2050 In the period leading up to 2050, the global economy is expected to quadruple. Over the same period, the demand for luxury products may well increase tenfold. These predictions were made by Lars Tvede, the financier, who is well-known for coming up with a lot of interesting thoughts – and then acting on them. Lars has a BCom degree and is a qualified engineer and derivatives trader. He has spent most of his career in the financial sector. Over and above this, he has founded and developed a number of companies that have won international awards for their trail-blazing technology. Moreover, he is listed in The Guru Guide to Marketing as one of the world’s leading marketing strategists. We caught up with Lars Tvede by phone in Switzerland, where he lives with his family today. We asked him to tell us why he expects consumption patterns in the world to develop at an increasing pace over the coming 40 years. So without further ado, let us hand over to the visionary financial expert: If we take a look at the lucrative sectors of the future, I would list them as follows: 1) biotechnology/genetics, 2) information technology, 3) alternative energy, 4) property, 5) the financial sector, 6) raw materials and 7) luxury. (continued page 2) In the period leading up to 2050, the demand for luxury products is likely to increase tenfold. And the majority of this new demand will stem from the new growth areas. I have seen figures from a company that performs analyses of the 100 most valuable brands in the world. Of these, around 25% are luxury products, and this segment currently represents 0.8% of the global GDP. This speaks volumes about how lucrative a market the luxury segment really is. ly a billion people. The total population of the new growth areas is close to 3.5 billion, so we are looking at the emergence of an enormous consumer market over the coming years. Good experience with HG’s 3D cages 13 Last summer, Karl Erik Kristoffersen installed 120 of the new 3D superstructure cages from HG to be able to increase the number of females by a couple of hundred. Sales of luxury products set to increase tenfold in the run-up to 2050 New, dynamic website 16 HG is currently implementing a new website, which contains a varity of possibilities with a view to facilitating communication in the future. Explosive growth in new markets Generally speaking, we can expect that around 80% of the economic growth will be generated outside the rich OECD countries, which are home to approximate-

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